China Airlines
China Airlines, Taiwan’s national carrier, serves millions of passengers globally.
For the launch of its Boeing 777-300 fleet, the airline required a modern in-flight entertainment platform to replace an outdated system and reflect its premium positioning.
Platform & Delivery
The Graphical User Interface (GUI) delivered a complete onboard in-flight entertainment ecosystem designed to unify entertainment, connectivity and travel services within a single passenger experience.
• Movies, TV, music, games and kids content
• Wi-Fi access and seat-to-seat chat
• Interactive 3D flight maps
• Duty-free shopping and onboard services
Passenger Experience
UX and UI were designed holistically across the seatback screen and handset controller, adapting interaction patterns within a unified system.
Built on Android, the interface simplified controls while maintaining full functionality across entertainment and onboard services. Features such as “View All” and “New On Board” helped frequent flyers quickly discover new content and navigate the system more efficiently.
Impact
The new IFE GUI launched with the Boeing 777-300 fleet and received Japan’s Good Design Award.
• Engaging over 10 million passengers annually
• Elevated the onboard digital experience at scale
• Strengthened brand perception across international routes
