Creative & Brand Leadership

Ant Willis

Ant Willis

Ant Willis

With 10+ years’ leadership experience, I’ve built multidisciplinary teams and transformed creative functions across complex B2B and B2C businesses, turning creativity into a strategic capability without compromising craft or quality. I bring together brand strategy, creative direction, design and product thinking to create connected experiences that simplify complexity, engage global audiences and deliver commercial impact.

With 10+ years’ leadership experience, I’ve built multidisciplinary teams and transformed creative functions across complex B2B and B2C businesses, turning creativity into a strategic capability without compromising craft or quality.

I bring together brand strategy, creative direction, design and product thinking to create connected experiences that simplify complexity, engage global audiences and deliver commercial impact.

Paysafe

Transformed Paysafe to reinforce its position
as a trusted leader in payment processing.

Skrill

Best-in-class customer experience through
a seamless digital wallet solution.

Delivered a best-in-class customer experience through a seamless Digital Wallet solution.

China Airlines

Led award-winning in-flight entertainment
reaching 10 million passengers annually.

Paysafecard

A rebrand that expanded global reach across 50 countries, connecting with 12 million active users worldwide.